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A RIDICULOUS
ADVANTAGE.

AUSTIN LOCKARD
FOUNDER & FORMER NCAA ATHLETEEthos in Competition


IT'S NOT
EVEN FAIR.

BRENT TOTTY
ENTREPRENEUR & PERFORMANCE CHEFEthos in Competition


I'M 10X
SHARPER.

WARD CATERENTREPRENEUR & INVESTOREthos in Business

UNLEASH THE POTENTIAL OF EVERY DAY

Gain the relentless focus you need to dominate your day.

Ensure your mind and body is optimized for maximum performance.

Sustain excellent performance long term by harnessing sleep.

WHO WE ARE

Our Ethos™ — to further purposeful living.
Our research into human performance is persistent.
To optimize your readiness, from rise through rest.
We exist to help you thrive, whatever your pursuit.

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